Lets Go Out And Sell Freemasonry!


Now if that title does not get your attention, I do not know what will. Freemasonry should be sold with all the expertise and all of the ability, which we can bring to the sales effort.

If you keep reading after those first two sentences, you are the  man I am looking for. I am not advocating that we should  go out  and sell Freemasonry to the general public. I  certainly  am not   proposing   that   we  continue   the   insipid   newspaper advertisements  which  I see far too many of in my own  state.  I don’t  think that many of the brochures and the television  spots supposedly  informing the public of “what Freemasonry  really  is help us.”

Not  at all. What I suggest is that we sell  Freemasonry  to the people who really need to be sold on Freemasonry. Let’s  sell Freemasonry to those who have been Freemasons for some thirty  or forty   years  and  have  never  bothered  to  learn  about   the Fraternity.  In Missouri, we used to call the “button Masons.”  A friend  of  mine,  who shall be nameless, as it  might  hurt  him professionally, states: “How do you know yourself to be a Mason?” and  he answers with: “By all the pot-metal pins which I wear  on my lapel.”

We  don’t  really need advertising. We don’t  need  so  much press-agentry. What we need to do is sell Freemasonry to our  own members.  With  some  3,000,000  salesmen  out  working  for  the fraternity,  we  could be a working organization once  again.  We need to sell Masonry to our members and we need to educate  those members.

Before  someone comes up with the brilliant  statement  that his  particular lodge has the entire membership already  sold  on Freemasonry, let me ask a few questions. How many lodges, in  the United  States,  can state that ten percent of  their  membership attend on a regular basis? How many members does your lodge  have that  haven’t  attended  since they took the  third  degree?  How dedicated  can some person be who joins an order and never  takes the slightest interest in the working of that order?

Am  I  proposing  that  all members  become  active  in  the ritualistic work of the Lodge? No, I am not. I am proposing  that each  and every member know enough about the fraternity  that  he can  intelligently discuss Freemasonry with anyone who might  ask him  about  the  order. I would think that  we  should  not  only educate and inspire our membership about Freemasonry but that  we should continue to communicate with our entire membership and see that this membership is kept informed about current  developments within the fraternity.

A man who knows nothing about the orders to which he belongs is  a  man who, through ignorancy and apathy,  casts  a  negative rather than a positive vote toward that survival of Freemasonry.